The Audience > Funnel view allows you to follow the evolution of a contact on the engagement scale. Each contact appears in the column corresponding to their highest level of engagement.
The following statuses represent the levels of engagement from weakest to strongest:
Represents the list of invited contacts who have not yet accepted the invitation. Only contacts invited by one of the workspace members through an invitation campaign are visible here.
Represents the list of contacts who have accepted the invitation to join the network of one of the workspace members through a campaign, but who have not received a message from them.
Represents the list of contacts who have received a message from one of the workspace members through a campaign. The message in question can be either a welcome message sent through an invitation campaign or a message sent through an awareness campaign.
The contact remains in this status as long as they don't show any sign of engagement or aren't marked as Lead.
Represents the list of contacts who have shown at least one of the following signs of engagement:
The contact has been involved in a campaign and has responded positively to one of the workspace members
The contact has clicked a link sent to them through a campaign
The contact liked or commented on content shared through Stent by one of the workspace members
Represents the list of contacts who have been marked as Lead by one of the workspace members.
This status represents the final step to which you want to take all of your contacts. At this point, you can choose to export these contacts to your CRM.
Represents the number of contacts present in or who have passed through column 1.
Represents the conversion ratio between columns 1 and 2. This figure is based on counters 1 and 4.
Visual indicator to gauge the health of the conversion ratio, based on the standards listed below. Green is considered to be in the upper average observed, while red means the ratio is considered able to be improved.
Tipping point value
Represents the number of contacts present in or who have passed through column 2.
Represents the number of contacts whose highest engagement level is that of the current column.