Campaigns

A message sending campaign allows you to invite new contacts to join your network and nurture your relationships so that they can discover your product or service through a personalized approach.

Campaign types

There are several types of campaign depending on the proximity between you and contacts in your LinkedIn network.

Invitation campaign

An invitation campaign targets people outside of your first-level connections and invites them to join your LinkedIn network.

Starting an invitation campaign

Nurturing campaign

A nurturing campaign targets contacts who are part of your LinkedIn network and sends them a personalized message to encourage them to interact with you or your content.

Starting a nurturing campaign