An invitation campaign allows you to send daily invitations to LinkedIn contacts to join a workspace member's network, as well as a set of personalized follow-up messages spread over time.
Before launching a campaign, you must make sure that you have configured the data source that will be used to provide the contacts to be solicited.
You must have invitation, thank you, and follow-up messages for your campaign in the different languages you want to support.
You can create an invitation campaign by choosing Campaigns > Invites in the left menu and then clicking the Create an invite campaign button in the top right of the screen.
Start typing a campaign name in the Name field, or select the name of an existing campaign.
Start typing a program name in the Program field, or select the name of an existing program.
In the Sender field, select the campaign owner from the list of workspace members.
In the Source field, select the data source containing the contacts to solicit.
Configure the invitation and welcome messages in the Messages section.
Click the Save campaign button.
Make sure you understand the campaign naming rules by following the instructions in the section below.
Campaign's distinctive name.
Program to which the campaign is associated.
Campaign message sender from among the workspace members.
The campaign will function in the same way whether you choose a segment or a finder as the source for your campaign. The two types of data source simply allow you to target your audience differently.
A finder allows you to find contacts in external data sources who are not currently part of your workspace contacts.
Targeting of contacts is limited by the filtering capabilities of the data source.
You can select your data source from the following finders:
Finders of which the campaign sender is the owner
Finders to which the campaign sender has been added as an additional member
A segment allows you to target contacts in your workspace that have all been previously identified by a finder. Some of them have potentially already been involved in campaigns.
Targeting contacts is more precise than with a finder. The number of criteria is wider, you can better manage exclusion criteria, and you can take the contact's behavior into account. For example, a segment allows you to target all the contacts in a given age group who clicked on a link or who responded to your request with a positive message.
You can select your data source from the following segments:
Segments of which the campaign sender is the owner
Global workspace segments
Messages are the most important part of your campaign. They guarantee good conversion rates. Take the time to write them carefully and personalize them as best you can. You can also write them in multiple languages if you're targeting a multilingual audience.
Message sent to a contact when you ask them to join your LinkedIn network.
Think about the format of the message based on how it will be received by the solicited contact. There's a very good chance that your contact will receive your invitation through a notification on their mobile phone. Therefore, you should aim for a concise, direct, and line break-free format so that your invitation message isn't truncated in the notification display.
Also, consider optimizing the content and form of your LinkedIn profile. The contact will surely visit it before accepting or not accepting your invitation.
Message sent to a contact after they accept your invitation. You can use this message to thank them for joining your network.
A welcome message isn't required unless you configure follow-up messages for the campaign.
Stop if ongoings
If this option is activated, the welcome message will not be sent if the campaign sender has manually sent a message between the time the invitation is accepted and the sending of the welcome message.
Stop if incomings
If this option is enabled, the welcome message will not be sent if the contact sends a message to the campaign sender between the time the invitation is accepted and the sending of the welcome message.
You can add follow-up messages to your campaign that will be sent in the days following the sending of the welcome message.
You can configure your campaign messages in different languages if your target audience is multilingual.
You can personalize your messages by including data retrieved from the contact's profile.
You can add a link to your content and detect when the contact clicks on it.
Allows you to activate a campaign.
When active, a campaign runs according to the configured time zone and schedule.
Allows you to stop a campaign.
Campaign scheduling settings. Allows you to configure the time zone and the campaign execution slots.
Allows you to activate or deactivate moderation of messages by the campaign sender.
When moderation is activated, the campaign sender receives on their mobile app the list of contacts who will be invited the next day. In the meantime, they have the options to choose which messages should not be sent, change the language of the messages, or personalize the content.