When you create a campaign, you must associate a name and a program with it. You can enter any value in these fields. However, adopting a logical naming convention will provide you with several benefits, as detailed below.
Campaign's distinctive name.
This name doesn't have to be unique; it can be assigned to several campaigns.
Name of the program to which the campaign belongs.
A program lets you group multiple campaigns.
By assigning the same campaign names and the same program names to the campaigns of several workspace members, you will be able to:
Campaigns are grouped by program name and campaign name in your workspace dashboard.
Statistics for campaigns with the same name or associated with the same programs are automatically aggregated in your workspace dashboard.
Assigning the same campaign name and program name to multiple workspace members' campaigns targeting the same audience can help ensure that contacts aren't solicited by multiple members for the same campaign.