Nurturing

A nurturing campaign sends a personalized message or sequence of messages to one of the workspace members' LinkedIn connections.

Starting a nurturing campaignFollowing nurturing campaign activity

List of workspace nurturing campaigns

You can access the list of a workspace's nurturing campaigns by choosing Campaigns > Nurtures in the left menu.

Description of columns

Sender

Workspace member who is the invitation sender.

Name / Program

Name of the campaign and associated program, followed by the number of messages configured in the campaign, then the name of the source providing the contacts to use in the campaign.

Campaign naming rules

Health

Campaign's state of health, which indicates the campaign's execution status.

Icon	Status	Description
	Created	The campaign was created during the day. No execution slot has yet been launched. The campaign will therefore start the next day.
	Scheduled	The campaign has started, but the first campaign execution slot has not yet started. You can find out the start date by hovering over the icon with the mouse.
	Running	The campaign has started and an execution slot is in progress.
	Warnings	The campaign has started and an execution slot is in progress, but warnings were raised during the execution. You can get more details about the warnings by hovering the mouse over the icon.
	Errors	The campaign has started and an execution slot is in progress, but errors were raised during the execution. You can get more details on the errors by hovering the mouse over the icon.
	Stopped	The campaign could not be started because fatal errors stopped its execution. You can get more details on the errors by hovering the mouse over the icon.

Today progress

Real time campaign execution monitoring.

Following nurturing campaign activity

Sent

Number of messages sent.

Clicks

Number of clicks on links contained in campaign messages.

Replies

Number of replies received following the sending of campaign messages, followed by a visual indicator indicating whether the responses received were on average positive or neutral (yellow face), or negative (red face). The tipping point value is 50%. Hover the mouse over the indicator to see the exact value of the average.

Active

Indicates whether the campaign is active (green background) or inactive (red background). When active, a campaign runs according to the configured time zone and schedule.

Scheduling a campaign

Available actions

Edit

Allows you to modify an existing campaign.

Archive

Allows you to archive a campaign. An archived campaign is automatically stopped and no longer appears in the list of campaigns.

The archiving operation is irreversible.