Measuring media audiences

Performance indicators by media

You can track media performance metrics from the Top Awareness section of the dashboard.

Media

Media measured.

Views

Number of views of the media in the LinkedIn newsfeed. Calculated based on shares using the media.

Likes

Number of likes on the media in the LinkedIn newsfeed. Calculated based on shares using the media.

Comments

Number of comments on the media in the LinkedIn newsfeed. Calculated based on shares using the media.

Clicks

Number of clicks on the media link either in the LinkedIn newsfeed or in a private message. Calculated based on shares and campaigns using the media.

Replies

Number of replies in reaction to the media share in a private message, along with the emotional analysis average of the responses. Calculated on based on campaigns using the media.

Performance indicators by member

You can track performance indicators on media shared by a workspace member from the Top Ambassadors ranking section of the dashboard.

Views

Cumulative number of views of all media shared by the member in their LinkedIn newsfeed.

Clicks

Cumulative number of clicks on all media shared by the member in their LinkedIn newsfeed or in solicitation messages.

Comments

Cumulative number of comments on all media shared by the member in their LinkedIn newsfeed.